SEO Case Studies: Link-building Strategy

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Client Overview

My client operated an RV lifestyle and travel website dedicated to educating RV owners, offering guides, expert advice, and resources for their journeys.

Project Goal

Increase the website’s domain authority to the 20s or 30s on Moz by the next camping season, in April/May.

seo goal for rv travel website
Strategy Implemented
a. Backlink Audit & Competitor Benchmarking

I analyze top RV websites such as:

  • RVshare
  • RV travel
  • Camping World
  • RV.com

This gave me insight into the backlink gap and anchor trend to target.

b. Guest Posting Strategy

I perform manual outreach to RV blogs, outdoor activity blogs, RV lifestyle sites, and travelers.

Guest post focus area:

  • RV electrical system
  • RV travel planning
  • RV upgrade and maintenance
  • Camping gear and setup
  • Road trip safety
c. Link Insertion and Resource Page Outreach

These strategies were executed through manual editorial outreach, focusing on highly relevant and contextually aligned websites.

Results Achieved

Note: These results are based on the period I handled the project.

Domain Authority Growth

Initial Moz DA Score: 10

Increase to: 13

Initial Moz domain authority score for the rv travel website before SEO and link building work.
Increase the DA Score in Moz
semrush dashboard graph showing an increase in referring domain during my campaign period
referring domain increased during my campaign period based on Semrush tracking
ahrefs domain rating increase
Ahrefs shows the domain rating report and an increase in backlinks

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